Straight Outta the ’90s: A Nostalgic Throwback to Montell Jordan’s “This Is How We Do It”

A Classic 90’s Anthem: Celebrating Montell Jordan’s Signature Tune

Montell Jordan, an American R&B singer-songwriter, made an indelible mark on the music industry with his infectious 1995 hit, “This Is How We Do It.” Standing tall at 6’8″, Jordan came onto the scene backed by Def Jam Recordings – an iconic label that was primarily known for its hip-hop artists. Montell Jordan’s debut single off his first album of the same name effortlessly blended R&B and hip-hop, showcasing not only his vocal prowess but also his songwriting ability.

“This Is How We Do It” skyrocketed to popularity, ultimately reaching the number one spot on Billboard Hot 100 and staying there for seven weeks. This massive success propelled Montell Jordan into the limelight, and he became an influential figure in the world of R&B. The song remains a nostalgic favorite and a staple at parties and events even today.

Throughout his career, Montell Jordan released a total of seven studio albums and 14 singles. Though none could quite reach the level of chart domination that “This Is How We Do It” did, several of his songs continued to receive acclaim and airplay. Notable tracks include “Somethin’ 4 Da Honeyz,” “Let’s Ride,” and “Get It On Tonite.” While his other singles might not have garnered as much attention, it’s essential to recognize Jordan’s consistent contributions and impact on the R&B genre.

Despite his musical success, it’s worth noting that Montell Jordan stepped away from the spotlight in the early 2000s, choosing to focus on family life and faith. He retired from his singing career and embraced a new role as a worship leader at a church in Georgia. However, he eventually released an album titled “Masterpeace” in 2019, marking a comeback into the music world.

In terms of accolades, Montell Jordan received the Billboard Music Award for Top Male Artist in 1995, which speaks to his considerable impact for that year. Additionally, “This Is How We Do It” was nominated for a Grammy Award for Best Male R&B Vocal Performance in 1996. Though he didn’t clinch the win, the nomination attests to the song’s critical acclaim.

Montell Jordan’s “This Is How We Do It” will forever be an emblem of 90’s R&B, and his contributions to the music industry have left a lasting impression. Even after stepping back from the spotlight, Montell Jordan’s music continues to bring joy and nostalgia to fans around the world. While he may not have maintained the same level of fame throughout his career, there’s no denying the significance of his impact on the R&B genre.

Charting the Success of a ’90s Classic

When it comes to chart success, “This Is How We Do It” by Montell Jordan certainly made its mark in the music world. Released on February 6, 1995, as the lead single from his debut album of the same name, the song quickly gained traction and became a staple of ’90s R&B and hip-hop.

Upon its release, the track entered the Billboard Hot 100 chart at a modest No. 95. However, it didn’t take long for “This Is How We Do It” to climb the charts. In just a matter of weeks, the song skyrocketed in popularity, reaching the No. 1 spot on the Billboard Hot 100 chart on April 15, 1995. It held this coveted position for an impressive seven consecutive weeks, making it one of the longest-running No. 1 hits of the year.

Not only did “This Is How We Do It” perform well on the overall Billboard Hot 100 chart, but it also dominated the R&B/Hip-Hop Songs chart, maintaining its No. 1 position for an astounding eight weeks. The song’s chart-topping success led to a gold certification by the Recording Industry Association of America (RIAA) in April 1995, followed by a platinum certification in June 1995, signifying sales of over one million units.

The song’s success didn’t stop in the United States. Across the pond, it reached No. 11 on the UK Singles Chart, making it a hit on both sides of the Atlantic. “This Is How We Do It” also charted well in other countries, such as Canada, Australia, and New Zealand, securing its status as an international sensation.

In addition to its commercial success, “This Is How We Do It” received critical acclaim, earning Montell Jordan a Grammy Award nomination for Best Male R&B Vocal Performance in 1996. The track’s popularity also led to numerous covers and remixes by various artists over the years, further cementing its status as an iconic ’90s hit.

In summary, Montell Jordan’s “This Is How We Do It” enjoyed immense chart success both in the United States and internationally, making it one of the defining songs of the mid-’90s R&B and hip-hop scene. With its catchy hook and memorable lyrics, it’s no surprise that this track remains a beloved classic to this day.

Delving into the Lyrics of a ’90s Classic

The catchy chorus and infectious beat of Montell Jordan’s “This Is How We Do It” may be what initially draws listeners in, but the song’s lyrics tell a tale that’s relatable for many who grew up in the ’90s. Set against a backdrop of hiphop’s rapid rise to prominence, these verses encapsulate the essence of the era and explore themes of success, camaraderie, and self-discovery.

The lyrics celebrate the shift in Jordan’s life, as he transitions from a “lowercase G” to a “big G” – a metaphorical representation of his evolution from a small-time hustler to a bona fide success in the world of music. This personal journey mirrors the broader trajectory of hiphop’s growing influence in the ’90s. By acknowledging the role his roots and upbringing played in shaping his identity, Jordan pays homage to the “hood” – a gesture that resonates with the sense of community and loyalty that characterized the hiphop scene at the time.

Another noteworthy aspect of the lyrics is the reference to “OG macks” and “wanna-be players.” These archetypes represent the aspiration for success and social mobility that was a driving force for many during this period. In an era marked by increased opportunities for self-expression and a burgeoning creative landscape, these lyrics encapsulate the hustle and drive that defined the ’90s.

In conclusion, the lyrics of Montell Jordan’s “This Is How We Do It” offer a fascinating glimpse into the spirit of the time and events of the era the song was written. By weaving personal narrative with broader cultural trends, Jordan manages to create a timeless track that speaks to the essence of the ’90s and beyond.

A Visual Celebration: The Music Video for “This Is How We Do It”

The music video for Montell Jordan’s 1995 hit, “This Is How We Do It,” is an iconic representation of the ’90s hip-hop and R&B era. Directed by Hype Williams, the music video showcases the lively and energetic nature of the song, with its vibrant colors, dynamic camera angles, and engaging visuals.

Hype Williams, a prominent music video director in the 1990s, is known for his distinctive style that blends bold colors, smooth transitions, and innovative camera techniques. In “This Is How We Do It,” Williams captures the essence of the era with the use of fisheye lenses, fast-paced editing, and a strong focus on the energetic performances of Montell Jordan and his crew.

The music video kicks off with Montell Jordan cruising around in a lowrider car, surrounded by friends and fellow party-goers. Throughout the video, the scene shifts between various house parties and street gatherings, giving the audience a sense of the lively atmosphere of the time. Alongside the catchy rhythm of the song, the video also features a group of dancers performing synchronized choreography that adds to the overall energy and excitement of the visuals.

The production value of the music video was relatively high for the time, with a budget estimated to be around $100,000. Although it may not seem like a significant amount in today’s standards, it was a substantial investment in the ’90s for a debut single. The well-spent budget is evident in the polished look and feel of the video, which contributed to its long-lasting popularity.

In terms of artistic approach, the music video for “This Is How We Do It” embraces the vibrant and party-centric theme of Montell Jordan’s lyrics. The authentic representation of the spirited atmosphere and camaraderie throughout the video has resonated with fans and contributed to the song’s enduring status as a ’90s classic.

In the years since its release, the music video has been referenced and parodied in various forms, ranging from television shows to YouTube tributes. These homages and recreations continue to highlight the impact of the video and the song itself, proving that “This Is How We Do It” remains a beloved cultural touchstone more than two decades after its debut.

The Maestro Behind the Music: Montell Jordan

The composer of the infectious ’90s party anthem “This Is How We Do It” is none other than Montell Jordan himself. Born Montell Du’Sean Barnett, Jordan hails from Los Angeles, California, and made a name for himself in the music industry as both a singer-songwriter and record producer. Before his solo career took off, Montell Jordan was a member of the Def Jam Recordings family, where he played a pivotal role in shaping the R&B landscape of the ’90s.

Aside from his massive hit “This Is How We Do It,” Montell Jordan has composed other unforgettable tunes like “Somethin’ 4 da Honeyz” and “Let’s Ride,” which featured fellow artists Master P and Silkk the Shocker. Jordan’s songwriting prowess extends beyond his own discography, as he has worked with other prominent artists, such as Snoop Dogg, Deborah Cox, and Christina Milian. With his innate ability to blend R&B, hip-hop, and pop elements, Montell Jordan has undoubtedly left an indelible mark on the musical world, and his compositions continue to get people on their feet to this day.

Awards, Accolades, and Appearances Abound

Since its release in 1995, “This Is How We Do It” has earned numerous awards and accolades, becoming a beloved classic within the R&B and hip-hop genres. The song quickly climbed the charts and held the number one spot on the Billboard Hot 100 for an impressive seven weeks. Additionally, it topped the R&B/Hip-Hop Songs chart as well as the Dance Club Songs chart simultaneously. Due to its immense success, Montell Jordan’s debut single earned him a Grammy nomination in the Best Male R&B Vocal Performance category.

Throughout the years, the catchy tune has made its way into various forms of media, popping up in movies, TV shows, and even video games. Some notable appearances include the films “Ali G Indahouse” (2002), “The Nanny Diaries” (2007), and “Step Sisters” (2018). Television fans might recognize the tune from episodes of popular series such as “The Fresh Prince of Bel-Air,” “South Park,” “New Girl,” and “Lip Sync Battle.” Additionally, the song’s infectious beat and influence on 90s culture earned it a spot in the video game “Dance Central 3” for Xbox 360.

As with any successful and beloved song, “This Is How We Do It” has seen its fair share of covers and reinterpretations over time. While no rendition has matched the original’s success, several artists have put their unique spin on Montell Jordan’s classic. In 2011, James Morrison released an acoustic version of the track that showcased the song’s versatility in a stripped-down setting. Another memorable take on the hit comes from pop-punk outfit All Time Low, who included a live cover of the song as a bonus track on their 2017 album, “Last Young Renegade.”

Given the song’s enduring popularity and influence on multiple generations of music fans, it’s no surprise that “This Is How We Do It” continues to be celebrated and enjoyed more than 25 years after its initial release. With its catchy melody, relatable lyrics, and nostalgic feel, Montell Jordan’s debut single has solidified its place in music history.

Breaking Down the Musicality

Diving into the musical elements of “This Is How We Do It,” it’s evident that Montell Jordan and his production team crafted a track that would become a timeless party anthem. The song is written in the key of G major, which lends itself to a bright, uplifting, and energetic feel that perfectly complements the song’s theme. The chord progression follows a simple IV-I-V-IV pattern (C-G-D-C), making it immediately catchy and easy to dance along to.

The tempo of the song sits at a moderate 104 beats per minute (BPM), striking a balance between a laid-back groove and an undeniable energy that keeps listeners engaged. The drum pattern is a staple of 90s R&B and hip-hop, with a solid kick drum on the downbeat, a snappy snare on the backbeat, and a steady stream of hi-hats keeping the rhythm moving forward. This groove is further enhanced by the syncopated bassline, which adds a touch of funkiness to the mix.

One of the most recognizable aspects of “This Is How We Do It” is the use of a sample from Slick Rick’s 1989 hit “Children’s Story.” The interpolation of the melody and rhythm from the original track gives Montell Jordan’s song a nostalgic, retro feel while still sounding fresh and current for its time. The song also features lush, layered vocal harmonies in the chorus and ad-libs, which contribute to the overall richness of the track.

Montell Jordan’s vocal performance is worth mentioning as well. His smooth, soulful voice effortlessly glides over the beat, and his ability to switch between a more traditional R&B crooning style and a rhythmic, rap-influenced delivery demonstrates his versatility as an artist. The lyrics and overall tone of the song are lighthearted and celebratory, adding to the feel-good vibe that has made “This Is How We Do It” an enduring classic.

In summary, the success of “This Is How We Do It” can be attributed to its infectious melody, danceable rhythm, and the skillful blend of R&B and hip-hop elements. Montell Jordan and his production team managed to create a track that remains a staple at parties, clubs, and celebrations even decades after its release. The song’s musical structure and production choices have undoubtedly played a significant role in its lasting appeal.